Key Business Processes | Marketing and Sales (PowerPoint PPTX)

This document provides a thorough visual taxonomy of key business processes related to marketing and selling products and services based on APQC's cross-industry process classification system (PCF), the most used process framework globally.

A process classification framework can be utilized in many practical ways. For example, it can provide a:

1. framework and checklist of processes when scoping process-related projects
2. starting point for a process documentation, offering a detailed list of processes to use in process flows, maps, and/or models
3. basis for structuring a process repository, whether using a sophisticated software or simple folders
4. foundation for undertaking process-related benchmarking and generating business analytics

This document follows the structure, and facilitates the usage, of APQC's PCF v7.3.1. It includes 5 process groups, 31 processes, and 144 process activities related to marketing and selling products and services.

Contents
1. PCF Levels
2. PCF Overall Structure
3. Taxonomy for the Process Category – High Level
4. Taxonomy for the Process Category – Detailed
5. Taxonomy by Process Group – Detailed